An experienced design researcher who helps teams build world-class products and services by delivering insights that open-up new perspectives.
My research principles
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Relationships are the source of results
Good relationships - with both participants and stakeholders - are the foundation of good research.
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The truth is in the triangulation
Insight emerges from the integration of multiple perspectives and data-points.
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Bring the outside in - and the inside out
It’s important to get an outside perspective but it’s also important to understand the perspective of those on the inside.
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Insight needs activating
The finished report isn’t the end of the work - it’s the beginning.