Achieving Net Zero requires households to adopt green technology; however, it still has a long way to go before it is ready for mass adoption.

The term ‘mental model’ is now used in so many different contexts to mean so many different things that’s it time to ask: what do we mean by ‘mental model’?

App-based investment platforms exploded in popularity during the pandemic. However, by applying techniques such as gamification, many of them promote behaviours antithetical to the goals of users i.e. making money.